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Alexandra Nastase

UI/UX Designer

Hello, my name is Alex and Astromonk is my creation. I am a self-taught designer and developer from Cluj-Napoca, Romania. I have 9 years of experience in this area, first starting as a Graphic Designer, then moving to Web and Mobile Apps. Learning also to code, allowed me to be involved in the entire development process, from understanding clients’ requirements, to outlining business objectives and overcoming technical limitations.

I always create for the user while keeping the business goals in check. I focus on building products, experiences and platforms that have the power to transform a brand and the web. I have been in business since I was 4 when I made my first stickman, so my belief is that beauty resides in simplicity; therefore I plan, create and grow digital products by finding simple solutions to complex challenges.


Profile

Phone: +40 787 765 317

Skills

A good design is not created in a moment of inspiration, but as a result of an iterative process that requires a collaboration between multiple teams. My process of designing is highly collaborative and evolutionary — there is a gradual development as new concepts and choices build upon previous ones.
Balsamiq & Axure, % 90
Photoshop, Illustrator, Fuse, Sketch, % 95
Front End Development, % 85
InVision & Usability Hub, % 92
SEO, % 86
Drawing & Painting, % 98

Experience

January 2010–Present

Product Designer

ASTROMONK
Brainstormed and crafted multi-platform apps and websites for various projects.
Conducting effective research, including competitive analysis, user and stakeholder interviews, and analytics assessment.
Defined and created visual identities for new or existing mobile and web apps.
Participated in all phases of the development process – from idea to wireframes and prototyping, to design and implementation.
Developed using HTML5, CSS3, jQuery, PHP, responsive web design, web fonts, and icon fonts, with web standards, accessibility, and compatibility with most browsers and devices, including retina displays.

September 2017–Present

Product Designer

CROWDBOTICS
Took part in the understanding the design phases of multiple projects, including user and competitive research, wireframing, visual design, branding, and various other communication assets.
Designed and developed interaction flows, wireframes, Minimal Viable Products, visual mockups, and prototypes for software and mobile applications.
Developed and maintained an evolving set of design patterns and style guidelines.
Managed the design process and communication among internal development team, CEO, CTO, early target customers.
Collaborated with interaction designers, stakeholders, product managers on stages of the product cycle.
Product and strategy development.
Create animations and special effects using After Effect, Photoshop, Illustrator.

2019

UI/UX Designer

WOLFPACK-DIGITAL
Created and optimized complex user flows.
Delivered final design production-ready assets for development.
Produced high-quality user interfaces and visual designs – from concept to launch on web and mobile applications.
Met with clients to understand the project scope, in order to plan and create high level and detail workflows.
Worked closely with the developer team, managed and maintained workflows to meet client requirements, and test and troubleshoot all components of the apps.

May 2015–Octomber 2017

Mobile UX/UI Designer

DAFEA
DAFEA is an oil and gas company, whose side project was a financial app for both iOS and Android.

Here I have improved my attention to details and I learned the ins and outs of product design. As part of my responsibilities I have designed wireframes, such as flow diagrams, interactive prototypes, design mock-ups, and specification documents. Besides that, I have created user personas and analysed user behavior to improve the overall application experience.

December 2014–April 2015

Web and Graphic Designer

RECORDMEDIA
The company was divided into two parts: marketing and photo-video, me working with the marketing division.

During this period, I have designed and developed multiple websites, utilizing various applications and programming languages. I have also monitored and administered Google Analytics dashboards, tracked and reported SEO metrics and continuously improved site performance, from keyword to content and data architecture optimization.

February 2011–December 2014

Web and Graphic Designer

AOE MARKETING
My involvement in this project was from end to end in terms of software development implications. I was in charge of web design and development, SEO, logo and graphic design.

February 2012–Present

Founding Member and General Secretary

DINCOLO DE TACERE
Website: www.dincolodetacere.net

"Dincolo de Tacere" is an independent NGO and Daycare, non-politically affiliated, focusing to help persons who struggle with different disabilities, and especially children who are diagnosed with autism. Moreover, the association is a member of FEDRA (The Federation for Rights and Resources for Persons who Suffer from Autism), and from November 1, 2014, is an accredited social services provider.

Growth Strategy

Branding

Digital

Education

2009–2012

Al. I. Cuza National College

Highschool, Galati

2015–2018

Cibernetics, Statistics and Economic Informatics

FSEGA

2012–2015

International Relationships and American Studies

Babes Bolyai University, Cluj-Napoca



Contact

Phone
+40 787 765 317
Address
Cluj County, Romania
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